{"id":24096,"date":"2026-01-31T22:30:51","date_gmt":"2026-01-31T21:30:51","guid":{"rendered":"https:\/\/ehpa.org\/?p=24096"},"modified":"2026-02-02T16:49:52","modified_gmt":"2026-02-02T15:49:52","slug":"annual-report-2025-introduction","status":"publish","type":"post","link":"https:\/\/ehpa.org\/news-and-resources\/publications\/annual-report-2025-introduction\/","title":{"rendered":"Annual report 2025: introduction"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24096\" class=\"elementor elementor-24096\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-157e7b50 e-flex e-con-boxed e-con e-parent\" data-id=\"157e7b50\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1baabd99 elementor-widget elementor-widget-text-editor\" data-id=\"1baabd99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">After two&nbsp;<\/span><a href=\"https:\/\/ehpa.org\/news-and-resources\/press-releases\/heat-pump-sales-14-times-greater-in-lead-countries\/\"><span data-contrast=\"none\">tough<\/span><\/a><span data-contrast=\"auto\"> years in terms of heat pump sales, there was a glimpse of\u202f<\/span><b><span data-contrast=\"auto\">stabilising&nbsp;numbers<\/span><\/b><span data-contrast=\"auto\">\u202fin the first half of 2025, with&nbsp;a\u202f<\/span><a href=\"https:\/\/csbd004.na1.hubspotlinksstarter.com\/Ctc\/DM+113\/cSBd004\/MWP_H0gcf1tW3jMt624VX5yxV5XFwB5H77tfN6Q02sK3m2nnW8wLKSR6lZ3kBW7rvGx493dYxsW6JQ5lP72k6P7W8fdlgf7-bZn9W3Gb1zy5-hKNdVlhPxp7-MMHXW5gCW-h8w6YC5W2QjSkc1bKNtbW8-wRzF6mwxnPN6wSn4qSbv5RW1G774x2Lpy2GW3p_lsL2xRs-dVm6Sgw7YCWYxW2Tm_f87p00gRW4LLyf15xd3ZhW8V8BFy1XKqWbN2HTktPmqW82VBCvFX4QVqhjVm3p0v7HN1L7W2yp3zz3HPthnVvzrvG82rBy6W2bcw_D7lF2MfW4bJn_y6Fx0MbVMySwf2DyWrWW7z3rSF4Q7HytV_kzLd2t_pJ7W1JpbZX4lfBL2W65JznL85kFGBW1yqMd-4sDpXwf2_C12C04\"><span data-contrast=\"none\">9% average<\/span><\/a><span data-contrast=\"auto\">\u202fincrease across 13 countries.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:312}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">The European Heat Pump Association\u2019s&nbsp;flagship annual&nbsp;heat pump market report, launched in July 2025,&nbsp;<\/span><a href=\"https:\/\/ehpa.org\/news-and-resources\/press-releases\/heat-pump-sales-14-times-greater-in-lead-countries\/\"><span data-contrast=\"none\">showed<\/span><\/a><span data-contrast=\"auto\">&nbsp;that there is&nbsp;<\/span><b><span data-contrast=\"auto\">huge potential&nbsp;growth<\/span><\/b><span data-contrast=\"auto\">&nbsp;in many countries. Around&nbsp;14 times more&nbsp;heat pumps&nbsp;were&nbsp;installed&nbsp;in the&nbsp;biggest&nbsp;compared to the&nbsp;smallest markets&nbsp;last year,&nbsp;relative&nbsp;to population.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:312}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">We continue&nbsp;to\u202f<\/span><b><span data-contrast=\"auto\">underline that the EU and national governments can&nbsp;help this potential be tapped&nbsp;through&nbsp;stable policies and support, and&nbsp;by&nbsp;shifting&nbsp;taxes off the electricity bill<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">&nbsp;In 2025 there was some&nbsp;EU movement on these areas,&nbsp;with&nbsp;six&nbsp;different European countries heeding our message and decreasing taxes on electricity and shifting them to gas. At EU level the&nbsp;publication of the EU\u202f<\/span><a style=\"background-color: #ffffff;\" href=\"https:\/\/csbd004.na1.hubspotlinksstarter.com\/Ctc\/DM+113\/cSBd004\/MWP_H0gcf1tW3jMt624VX5yxV5XFwB5H77tfN6Q02qY5kBVzW50kH_H6lZ3lwW15ywzP8qQ5JNW1lv-0Z7g0YWpW2srX8S5xzyjvW4h6_3Z5WyNT8W7k36GJ1rMVQcW7H0rzD9h8Yk2W3PXP7_3zkLV_W9kmCdK5TfQPNVjFmyM58LqGCW1vn48w4zwDYMW4LFnM15B49yfW3tfhW83q6FFFW1Lgldz5DFLd0W4_mfT-5bdXMjW2Fss0n48x0rzW8Wf-5q4wkYg8W5wrryG8_fZmfN7zNV6B_-RVsW5VCWPW6vwmtrW1WH9jd1wS0QBW6cRtD-58xtMlW5H-8bY3mJjtVW8811bB7b-mMVW55WXfn3Whf2TW2n2_CF76H4Y1W7q52s297s1FkW3t8_6J2gnV-5W2vZ-QM4Y1SnbW4ZG4VW9fY0hgW4kBs0L8P5M2VVXPbjj83KxL8W4V5_P87SDJW4f7hcv5Y04\"><span data-contrast=\"none\">Clean Industrial Deal<\/span><\/a><span data-contrast=\"auto\">\u202fand Affordable Energy Action Plan&nbsp;in February&nbsp;included our message also.&nbsp;<\/span><span data-contrast=\"auto\">These emphasised the need for industrial decarbonisation, lower electricity bills and clean tech manufacturing.&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">Further EU publications are expected in the early part of 2026 to support\u202f<\/span><b><span data-contrast=\"auto\">clean industrial competitiveness, electrification, and decarbonisation of heating and cooling.<\/span><\/b><span data-contrast=\"auto\">\u202fThese are the EU electrification action plan, the heating and cooling&nbsp;strategy&nbsp;and the industrial accelerator act.\u202f\u202f<\/span><\/p>\n<p><span data-contrast=\"auto\">EHPA and its members&nbsp;remain&nbsp;extremely engaged and active on these files, as well as others such as\u202f<\/span><b><span data-contrast=\"auto\">digitisation, power system flexibility,&nbsp;refrigerants&nbsp;and energy efficient product design (Ecodesign)<\/span><\/b><span data-contrast=\"auto\">\u202f\u2013 all of which can significantly&nbsp;impact&nbsp;the rollout of heat pumps. \u202f<\/span><\/p>\n<p><span data-contrast=\"auto\">In 2025 we also campaigned on crucial topics such as large heat pumps, the use of waste heat,\u202f<\/span><b><span data-contrast=\"auto\">the EU\u2019s second Emissions Trading System (which will put a carbon price on buildings) and the role of heat pumps in boosting energy security.\u202f<\/span><\/b><span data-contrast=\"auto\">These campaigns brought together advocacy work, communications and media, and events. We also used\u202f<\/span><b><span data-contrast=\"auto\">data analysis<\/span><\/b><span data-contrast=\"auto\">\u202fto support these campaigns as well as carrying out new research on energy taxation, gas&nbsp;imports&nbsp;and air pollution.<\/span><\/p>\n<p><span data-contrast=\"auto\">Our\u202f<\/span><b><span data-contrast=\"auto\">projects work<\/span><\/b><span data-contrast=\"auto\">\u202fcontinued to flourish, helping technological innovation and research through 21&nbsp;active projects and with&nbsp;14 proposals for funding&nbsp;submitted, at least two of which were successful.<\/span><\/p>\n<p><span data-contrast=\"auto\"> The\u202f<\/span><b><span data-contrast=\"auto\">Heat Pump KEYMARK&nbsp;<\/span><\/b><span data-contrast=\"auto\">certification, whose secretariat is&nbsp;coordinated&nbsp;by the Association, was strengthened through coordination with energy agencies and was represented at&nbsp;a number of&nbsp;major industry events. It has now certified a landmark 12,000 models of heat pumps.&nbsp;As for the&nbsp;<\/span><b><span data-contrast=\"auto\">Quality Label,&nbsp;<\/span><\/b><span data-contrast=\"auto\">a certification system run by EHPA,&nbsp;it&nbsp;remained&nbsp;stable with&nbsp;active engagement from the market.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:312}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">As well as attending trade fairs and collaborating on conferences, we organised\u202f<\/span><b><span data-contrast=\"auto\">multiple events<\/span><\/b><span data-contrast=\"auto\">\u202fourselves this year. The biggest event is our&nbsp;<\/span><b><span data-contrast=\"auto\">flagship Heat Pump Forum<\/span><\/b><span data-contrast=\"auto\">, which took place at MIX Brussels in September with over 200 attendees, and focused on \u2018Securing Europe\u2019s energy future\u2019. We also organised two-day conference&nbsp;<\/span><b><span data-contrast=\"auto\">Decarb Cities<\/span><\/b><span data-contrast=\"auto\">, focusing on city-level action, in Krakow, Poland, several EU Parliament debates on specific relevant policy files and were involved in events partnerships including at&nbsp;<\/span><b><span data-contrast=\"auto\">Heat Pump Technologies<\/span><\/b><span data-contrast=\"auto\">&nbsp;Milan. These events also give our members many opportunities for advocacy, learning,&nbsp;exchange&nbsp;and networking.&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">The second ever Heat Pump Day on 21 October takes place with&nbsp;hundreds of actions and events taking place allowing heat pump vendors to market their products at the beginning of the heating season.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:312}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">The European Heat Pump Association only exists thanks to its members, who come from across the heat pump value chain and are based across Europe. In 2025 we were able to celebrate&nbsp;<\/span><b><span data-contrast=\"auto\">25 years<\/span><\/b><span data-contrast=\"auto\">&nbsp;of the association and some of the individuals who have played key roles. In 2026 I am convinced the association can do even more to champion the interests of the sector to the EU and beyond, thanks to the excellent and active membership and secretariat staff.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:312}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">In the meantime,&nbsp;you can&nbsp;read more about&nbsp;some of the&nbsp;<\/span><span data-contrast=\"auto\" style=\"\"><b>highlights of 2025 <\/b>or <b>see the&nbsp;<\/b><a href=\"https:\/\/ehpa.org\/wp-content\/uploads\/2026\/01\/Annual-report-2025-HIGHLIGHTS-scaled.png\" target=\"_blank\"><b>highlights visual<\/b><\/a><b>:<\/b><\/span><\/p>\n<ul>\n<li><em><a href=\"https:\/\/ehpa.org\/?p=24100&amp;preview=true\">A clear policy direction<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/ehpa.org\/?p=24106&amp;preview=true\" target=\"_blank\" rel=\"noopener\">Affordability for heat pumps<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/ehpa.org\/?p=24109&amp;preview=true\" target=\"_blank\" rel=\"noopener\">Industrial heat pumps and waste heat<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/ehpa.org\/?p=24113&amp;preview=true\" target=\"_blank\" rel=\"noopener\">Competitiveness and skills<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/ehpa.org\/?p=24118&amp;preview=true\" target=\"_blank\" rel=\"noopener\">Flexibility<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/ehpa.org\/news-and-resources\/news\/annual-report-2025-design-innovation-and-certification\/\" target=\"_blank\" rel=\"noopener\">Product design, innovation and certification<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/ehpa.org\/?p=24154&amp;preview=true\" target=\"_blank\" rel=\"noopener\">Partnerships, communications and campaigns<\/a><\/em><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>After two&nbsp;tough years in terms of heat pump sales, there was a glimpse of\u202fstabilising&nbsp;numbers\u202fin the first half of 2025, with&nbsp;a\u202f9% average\u202fincrease across 13 countries.&nbsp; The European Heat Pump Association\u2019s&nbsp;flagship annual&nbsp;heat pump market report, launched in July 2025,&nbsp;showed&nbsp;that there is&nbsp;huge potential&nbsp;growth&nbsp;in many countries. Around&nbsp;14 times more&nbsp;heat pumps&nbsp;were&nbsp;installed&nbsp;in the&nbsp;biggest&nbsp;compared to the&nbsp;smallest markets&nbsp;last year,&nbsp;relative&nbsp;to population.&nbsp; We continue&nbsp;to\u202funderline that [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":24206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,61,23],"tags":[],"class_list":["post-24096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-policy","category-publications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Annual report 2025: introduction - European Heat Pump Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ehpa.org\/news-and-resources\/news\/annual-report-2025-introduction\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Annual report 2025: introduction - European Heat Pump Association\" \/>\n<meta property=\"og:description\" content=\"After two&nbsp;tough years in terms of heat pump sales, there was a glimpse of\u202fstabilising&nbsp;numbers\u202fin the first half of 2025, with&nbsp;a\u202f9% average\u202fincrease across 13 countries.&nbsp; The European Heat Pump Association\u2019s&nbsp;flagship annual&nbsp;heat pump market report, launched in July 2025,&nbsp;showed&nbsp;that there is&nbsp;huge potential&nbsp;growth&nbsp;in many countries. Around&nbsp;14 times more&nbsp;heat pumps&nbsp;were&nbsp;installed&nbsp;in the&nbsp;biggest&nbsp;compared to the&nbsp;smallest markets&nbsp;last year,&nbsp;relative&nbsp;to population.&nbsp; We continue&nbsp;to\u202funderline that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ehpa.org\/news-and-resources\/news\/annual-report-2025-introduction\/\" \/>\n<meta property=\"og:site_name\" content=\"European Heat Pump Association\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-31T21:30:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-02T15:49:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ehpa.org\/wp-content\/uploads\/2026\/01\/Annual-report-2025-HIGHLIGHTS-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1703\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sarah Azau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@helloheatpumps\" \/>\n<meta name=\"twitter:site\" content=\"@helloheatpumps\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Azau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ehpa.org\\\/news-and-resources\\\/news\\\/annual-report-2025-introduction\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ehpa.org\\\/news-and-resources\\\/news\\\/annual-report-2025-introduction\\\/\"},\"author\":{\"name\":\"Sarah Azau\",\"@id\":\"https:\\\/\\\/ehpa.org\\\/#\\\/schema\\\/person\\\/31b40b5b49da998f7b683b939b7c4274\"},\"headline\":\"Annual report 2025: introduction\",\"datePublished\":\"2026-01-31T21:30:51+00:00\",\"dateModified\":\"2026-02-02T15:49:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ehpa.org\\\/news-and-resources\\\/news\\\/annual-report-2025-introduction\\\/\"},\"wordCount\":743,\"publisher\":{\"@id\":\"https:\\\/\\\/ehpa.org\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ehpa.org\\\/news-and-resources\\\/news\\\/annual-report-2025-introduction\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ehpa.org\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Annual-report-2025-HIGHLIGHTS-scaled.png\",\"articleSection\":[\"News\",\"Policy\",\"Publications\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ehpa.org\\\/news-and-resources\\\/news\\\/annual-report-2025-introduction\\\/\",\"url\":\"https:\\\/\\\/ehpa.org\\\/news-and-resources\\\/news\\\/annual-report-2025-introduction\\\/\",\"name\":\"Annual report 2025: introduction - 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Around&nbsp;14 times more&nbsp;heat pumps&nbsp;were&nbsp;installed&nbsp;in the&nbsp;biggest&nbsp;compared to the&nbsp;smallest markets&nbsp;last year,&nbsp;relative&nbsp;to population.&nbsp; We continue&nbsp;to\u202funderline that [&hellip;]","og_url":"https:\/\/ehpa.org\/news-and-resources\/news\/annual-report-2025-introduction\/","og_site_name":"European Heat Pump Association","article_published_time":"2026-01-31T21:30:51+00:00","article_modified_time":"2026-02-02T15:49:52+00:00","og_image":[{"width":2560,"height":1703,"url":"https:\/\/ehpa.org\/wp-content\/uploads\/2026\/01\/Annual-report-2025-HIGHLIGHTS-scaled.png","type":"image\/png"}],"author":"Sarah Azau","twitter_card":"summary_large_image","twitter_creator":"@helloheatpumps","twitter_site":"@helloheatpumps","twitter_misc":{"Written by":"Sarah Azau","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ehpa.org\/news-and-resources\/news\/annual-report-2025-introduction\/#article","isPartOf":{"@id":"https:\/\/ehpa.org\/news-and-resources\/news\/annual-report-2025-introduction\/"},"author":{"name":"Sarah Azau","@id":"https:\/\/ehpa.org\/#\/schema\/person\/31b40b5b49da998f7b683b939b7c4274"},"headline":"Annual report 2025: introduction","datePublished":"2026-01-31T21:30:51+00:00","dateModified":"2026-02-02T15:49:52+00:00","mainEntityOfPage":{"@id":"https:\/\/ehpa.org\/news-and-resources\/news\/annual-report-2025-introduction\/"},"wordCount":743,"publisher":{"@id":"https:\/\/ehpa.org\/#organization"},"image":{"@id":"https:\/\/ehpa.org\/news-and-resources\/news\/annual-report-2025-introduction\/#primaryimage"},"thumbnailUrl":"https:\/\/ehpa.org\/wp-content\/uploads\/2026\/01\/Annual-report-2025-HIGHLIGHTS-scaled.png","articleSection":["News","Policy","Publications"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/ehpa.org\/news-and-resources\/news\/annual-report-2025-introduction\/","url":"https:\/\/ehpa.org\/news-and-resources\/news\/annual-report-2025-introduction\/","name":"Annual report 2025: introduction - 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